AI UGC & Video
infinite scale & reach like never before
Downtown Music ai campaign
We were tasked to promote Sadie Jeans’ new songs ‘Lights On’ and ‘Good to Know’ from the release of her latest EP ‘Simple Like 17’. Our goal was to create 600 pieces of content using Sadie’s songs to flood the TikTok algorithm and bring awareness to Sadie’s music.
All organic views within six weeks.
930k Views
120 Videos
480 slideshows
The content
The content was focused towards quotes and text based niche to more easily promote song lyrics, positive affirmations, and relatable relationship moments that are all relevant towards her songs theme and tone. The content below is a selected few from the campaign.
ai video
Every scene is created with AI software.
Using real cinematic footage, AI was used to help create the dozens of top header iterations such as “i’m so scared to be let down”.
ai assisted video
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slideshows
All slideshow imagery was created with AI. The power of slideshows on TikTok especially, is that once a user slides to the second image, TikTok sees that action as a viewer seeing 100% of the video which greatly boosts the algorithm’s performance because the watch through rate is incredibly high.
distribution
The hardest part of the campaign is not creating 600 pieces of content, but how to distribute the content without getting banned or flagged as spam on TikTok. Our team took to acquiring ten TikTok pages that have between 5k-35k followers each, and then building out a robust scheduling system so that each page posts between 1-2 TikToks a day.
10 TikTok Pages
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1-2 Posts Per page a day
Each page is branded and tailored towards a different audience, so that each page has it’s own specific niche. For example, we created fan pages, music aggregation pages, and quotes pages. Content was tailored for each page, so that the client not only gets a content distribution network, but also gets ten unique TikTok pages which they can use indefinitely for future campaigns. The client owns the TikTok pages not Allure.